TidyHQ vs Novi AMS
Last reviewed October 2025
Novi AMS is a US trade-association platform with QuickBooks Online integration. TidyHQ is built for clubs and associations in Australia, NZ, UK, and beyond — with native Xero, MYOB, a free tier, and published AUD pricing.
Where TidyHQ wins
Published, flat pricing — Novi's pricing is sales-gated; TidyHQ Pro is $890 AUD / £37 / $49 USD per month with the number visible on /pricing. A real free tier with unlimited contacts for small clubs and associations.
Broader scope: clubs, sports clubs, professional associations, social clubs, alumni groups — not just trade associations. Native Xero integration (two-way sync), MYOB, and QuickBooks Online via Zapier. Apple / Google Wallet digital membership cards. Governance tools — meeting minutes with action items, role-based committee task assignment, 25 GB document storage. Support across Australian, New Zealand, UK, and North American hours.
Where Novi AMS wins
Novi AMS's pitch is "by association people, for association people" and their named customer base reflects deep association-staffer DNA — Florida Apartment Association, Wisconsin Cheese Makers Association, Austin Apartment Association, several regional realtor federations.
They're the only AMS that holds a QuickBooks Online App Store listing, which is a real signal for trade associations that anchor everything to QuickBooks. Their event customisation depth ("over 50 ways to customise") and AMS-specific workflows reflect a US trade-association focus TidyHQ doesn't try to match feature-for-feature.
Best for
Clubs and associations that want a broader platform than a US-only trade-association AMS — with flat published pricing, a free tier, native Xero, governance tools, and Wallet cards. Especially strong fit for clubs, sports clubs, professional associations, and social clubs whose work goes beyond trade-association compliance.
Feature comparison
Pricing visibility
TidyHQ
Published on /pricingNovi AMS
Sales-gated — schedule a callStarting price
TidyHQ
Free / $890 AUD/year Pro flatNovi AMS
Not published — typical AMS tier $5k–$25k/year depending on sizeFree tier
TidyHQ
Full features, unlimited contacts, no expiryNovi AMS
Target market breadth
TidyHQ
Clubs, sports clubs, associations, social groups, alumni — broadNovi AMS
Trade and professional associations — focusedNative Xero integration
TidyHQ
Two-way syncNovi AMS
QuickBooks Online integration
TidyHQ
Via Zapier (native on roadmap)Novi AMS
"The only AMS in the QuickBooks Online App Store"MYOB integration
TidyHQ
For AU clubsNovi AMS
Digital membership cards (Apple / Google Wallet)
TidyHQ
Novi AMS
Basic membership cardsOnline memberships with tiers
TidyHQ
Novi AMS
Event management with member pricing
TidyHQ
Novi AMS
"Over 50 ways to customise"Meeting minutes & governance
TidyHQ
Agendas, minutes, action itemsNovi AMS
Basic — not the focusCommittee task management
TidyHQ
Assigned to rolesNovi AMS
Member task tools (different shape)Document storage
TidyHQ
25 GB, private by defaultNovi AMS
Varies by tierOpen API
TidyHQ
Novi AMS
Geographic reach
TidyHQ
AU, NZ, UK, US, CA + globalNovi AMS
US-focused (Orlando HQ)*Approximate conversion: 1 AUD ≈ 0.65 USD ≈ 0.50 GBP. Actual rates may vary.
Key differences
Published pricing, no demo gatekeep
Novi's pricing isn't on their site — you schedule a call to get a number. TidyHQ publishes every tier on /pricing. Your committee sees the cost and approves the spend without a sales process.
That matters because trade-association AMS pricing typically lands in the $5,000–$25,000 per year range depending on member count and modules. TidyHQ Pro is published-flat at $890 AUD / £37 / $49 USD per month with no per-member ramp.
Broader than US trade associations
Novi's DNA is trade associations — apartment associations, cheese makers, regional realtor federations. Real depth there.
TidyHQ serves clubs, sports clubs, professional associations, social clubs, alumni groups, charities, and non-trade associations across AU, NZ, UK, and North America. If your org isn't a US trade association, Novi's product surface area is narrower than yours.
Xero native, plus QuickBooks via Zapier
Novi's headline is the QuickBooks Online App Store listing. TidyHQ has native two-way Xero sync (essential for most AU/UK/NZ clubs), MYOB, and QuickBooks Online via Zapier.
If QuickBooks is the only thing your treasurer will use and the app-store listing matters specifically, Novi has a real advantage on that dimension. If your treasurer uses Xero, MYOB, or is open to either accounting tool, TidyHQ's native Xero integration is the cleaner fit.
Governance tools and Wallet cards
Meeting minutes with action items, role-based committee task management, 25 GB document storage for constitutions and policies, and Apple / Google Wallet digital membership cards.
Novi's product surface is association-database-shaped; TidyHQ adds the committee governance and member-facing card layers.
What Novi AMS does well
Novi AMS's pitch is "by association people, for association people" and their named customer base reflects deep association-staffer DNA — Florida Apartment Association, Wisconsin Cheese Makers Association, Austin Apartment Association, several regional realtor federations.
They're the only AMS that holds a QuickBooks Online App Store listing, which is a real signal for trade associations that anchor everything to QuickBooks. Their event customisation depth ("over 50 ways to customise") and AMS-specific workflows reflect a US trade-association focus TidyHQ doesn't try to match feature-for-feature.
We think honest comparisons build more trust than pretending competitors don’t exist. Try both and see which one your committee actually uses.
Is TidyHQ right for you?
TidyHQ is the better choice if…
- You want published, flat pricing instead of a sales-gated quote
- You need native Xero or MYOB integration
- You run a club, sports club, social club, or non-trade association
- A free tier with unlimited contacts matters for piloting or for a small org
- Apple / Google Wallet member cards, governance tools, and committee task management matter
- You're based in Australia, New Zealand, or the UK with local support hours
Novi AMS might be better if…
- •You're a US trade association — apartment association, regional realtor or home-builder federation, cheese makers, similar
- •QuickBooks Online is the only accounting tool you'll consider and the App Store listing matters
- •Your team is association-staffer-shaped and Novi's "by associations" positioning resonates
Frequently asked questions
Common questions about using Novi AMS vs TidyHQ for membership organisations.
Novi AMS pricing is sales-gated — you schedule a call to get a quote, and trade-association AMS pricing typically lands in the $5,000–$25,000 per year range depending on member count and modules. TidyHQ Pro is $890 AUD / £37 / $49 USD per month with the rate published on /pricing, plus a free tier with unlimited contacts.
Even if Novi quoted on the low end, TidyHQ's published-flat model is materially cheaper and predictable.
Yes, via Zapier — TidyHQ syncs invoices and payments to QuickBooks Online through Zapier, with a short delay. Novi's specific position is being the only AMS in the QuickBooks Online App Store, which matters for app-store discovery but doesn't mean other platforms don't support QuickBooks.
If your accounting is anchored to QuickBooks Online specifically and a native app-store listing is a hard requirement, Novi has the edge on that dimension. Native two-way QuickBooks integration is on the TidyHQ roadmap.
Novi is purpose-built for US trade associations — apartment associations, cheese makers, regional realtor federations, home-builder federations. Their feature surface and customer base reflect that focus.
For sports clubs, social clubs, alumni groups, professional associations outside the US trade-association niche, or any organisation outside North America, TidyHQ's broader scope and AU/NZ/UK/NA support are typically a better fit.
Novi's focus is the association database, events, e-commerce, and QuickBooks integration. Committee governance tools (formal AGM agendas, minutes with assigned action items, 25 GB document storage for constitutions and policies) aren't the product's focus. TidyHQ includes these on all plans.
Yes. TidyHQ imports contact records, memberships, and historical payment history via CSV.
If your accounting is in QuickBooks Online, the migration preserves the QuickBooks side because both platforms support QuickBooks (TidyHQ via Zapier today, with native sync on the roadmap).
Sources
Claims in this comparison are based on publicly available information. Verify current pricing and features directly with each provider.
- 1Novi AMS official site— Trade-association AMS positioning and customer list
- 2TidyHQ pricing— Published flat pricing for comparison
- 3TidyHQ QuickBooks integration— Via Zapier with a short delay; native on roadmap
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