Brand Guidelines

The Tidy brand

Everything you need to represent TidyHQ correctly. Download our logo pack, reference our colour palette, and follow our voice guidelines.

Download brand assets View colour palette

Logo

The Tidy Dots

Our logomark is a pattern of four dots — two columns representing the connection between organisations and their members. Simple, recognisable, and versatile.

Primary (light backgrounds)

Use on white or light surfaces

Primary (dark backgrounds)

Volt Green dots on Midnight Kale

Monochrome

For single-colour applications

Clear space

Maintain clear space around the logo equal to the height of one dot. This ensures the logo remains legible and impactful.

Minimum size

To maintain legibility, never use the logo smaller than 24px in height for digital or 8mm for print.

24px minimum

40px preferred

64px large

Logo misuse

Maintain the integrity of our logo. Avoid these common mistakes.

Don't stretch or distort

Don't rotate

Don't add effects

Don't change colours

Colours

Colour palette

Our palette balances trust (blue scale) with energy (Volt Green). Click any swatch to copy the hex value.

Core brand colours

Blue scale (trust spine)

Neutrals

Product colours

Used exclusively for TidyConnect product branding.

Colour usage rules

Do

Use Volt Green for primary CTAs on dark backgrounds
Use Midnight Kale for buttons on light backgrounds
Use Ink Black for all primary body text
Use Steel for links (4.89:1 contrast ratio)

Don’t

Never use Volt Green as text — it fails accessibility
Never use more than 2 accent colours together
Never use accent colours as backgrounds
Never use Seafoam for body text or buttons

Typography

Type system

We use Inter for everything — headings and body text. Clean, professional, highly legible at all sizes.

Inter

Our primary typeface for all text — headings, body, and UI elements. Inter is a highly legible sans-serif designed for screens, with excellent support for numbers and tabular data.

Download from Google Fonts →

Inter

Font weights

We use three weights to create clear hierarchy without overwhelming the reader.

Regular

400

Body text, descriptions

Medium

500

Labels, buttons, emphasis

Semibold

600

Headings, important text

Type scale

Style	Size	Weight	Example
Display Hero headlines only	3.5rem	600	One platform, less admin
H1 Page titles	2.5rem	600	Member management
H2 Section headings	2rem	600	Everything in one place
H3 Subsection headings	1.5rem	600	Automate renewals
H4 Card titles	1.25rem	600	Payment tracking
Body Large Lead paragraphs	1.125rem	400	TidyHQ helps organisations spend less time on admin.
Body Default body text	1rem	400	Manage memberships, events, and finances from a single dashboard.
Body Small Secondary text, captions	0.875rem	400	Last updated 3 days ago
Caption Labels, metadata	0.75rem	500	MEMBERSHIP

Monospace

For code, technical values, and tabular numbers. Uses the system monospace stack.

font-family: ui-monospace, monospace;

Spacing & Shape

Spacing scale

Consistent spacing creates visual rhythm. We use a base-4 scale throughout the interface.

Name	Value	Tailwind
Hairline	4px	space-1
Tight	8px	space-2
Base	16px	space-4
Comfortable	24px	space-6
Relaxed	40px	space-10
Spacious	64px	space-16
Expansive	96px	space-24
Grand	120px	space-30

Border radii

Subtle

4px

Inputs, inline elements

Default

8px

Buttons

Card

12px

Cards, containers

Panel

16px

Large panels, modals

Pill

60px

Badges, tags, chips

Circle

100px

Avatars

Voice & Tone

How we write

Our voice is confident but not arrogant. We speak the language of community organisations — their vocabulary, their problems, their outcomes.

Confident, not arrogant

We know our product works. We don't need to oversell it or put down competitors.

“TidyHQ handles membership renewals automatically.”

Don’t

“TidyHQ is the best, most innovative membership solution on the market.”

Specific, not generic

We speak the language of community organisations. Generic business speak is invisible.

“Track which members are financial and who's lapsed.”

Don’t

“Leverage powerful analytics to drive engagement metrics.”

Outcomes, not features

Our customers care about getting their Sundays back, not our feature list.

“Stop chasing unpaid renewals by text message.”

Don’t

“Automated payment reminders with customisable templates.”

Industry vocabulary

Use the language your customers use. It signals domain expertise.

Financial members — Members who have paid their dues

Lapsed members — Members whose membership has expired

Membership fees — Not subscription costs

Gate takings — Revenue from event entry

AGM — Annual General Meeting

Committee — Not board (for clubs)

State sporting body — Not governing body (in Australia)

Affiliated clubs — Clubs under a governing body

Forbidden words

Never use these. They’re generic, overused, and say nothing specific about TidyHQ.

✕Leverage✕Robust✕Seamless✕Best-in-class✕Passionate✕Transform✕Solution✕Utilise✕Innovative✕Cutting-edge✕Revolutionise✕Empower

Copy examples

Context	Good	Bad
Hero headline	“One platform, less admin”	“The comprehensive membership management solution”
Feature description	“See who's paid and who hasn't — without opening a spreadsheet”	“Gain visibility into member payment status with our powerful dashboard”
CTA button	“Start your free trial”	“Get started today”
Social proof	“4,200 clubs use TidyHQ to manage 1.2M members”	“Trusted by thousands of organisations worldwide”

Headline discipline

Rules

Hero headlines: 3–8 words
Feature headlines: 4–10 words
Second person throughout (“your” not “their”)
Present tense, active voice

The test

If a headline could appear on a competitor’s site without modification, rewrite it. Every headline should be specific to TidyHQ or the problem we solve.

Downloads

Brand assets

Download our logo pack, colour palette files, and brand guidelines PDF.

Logo pack

SVG, PNG, and PDF formats. Light and dark backgrounds. All approved variations.

Coming soon

Colour palette

ASE (Adobe), JSON, and CSS custom properties. All brand colours with usage notes.

Coming soon

Brand guidelines PDF

Complete brand guidelines document. Share with agencies, partners, and internal teams.

Coming soon

Product screenshots

High-resolution approved screenshots of TidyHQ dashboard, features, and UI.

Coming soon

Boilerplate copy

Approved descriptions of TidyHQ for press releases, partner materials, and marketing.

One sentence

TidyHQ is membership management software that helps clubs, associations, and non-profits spend less time on admin.

One paragraph

TidyHQ is membership management software built for community organisations. From a 20-member playgroup to a national sporting body with 400 affiliated clubs, TidyHQ handles memberships, events, finances, and communications — so volunteers can spend less time on spreadsheets and more time on why the club exists.

100 words

TidyHQ is membership management software built for community organisations. Since 2008, we've helped clubs, associations, and non-profits across Australia, New Zealand, the United Kingdom, and the United States manage their members, money, and meetings from a single platform. From a local football club tracking 200 members to a state sporting body coordinating 400 affiliated clubs through TidyConnect, we build the admin layer that lets volunteers spend less time on spreadsheets and more time on what matters. Over 4,200 organisations trust TidyHQ to manage 1.2 million members.

Need something specific? Contact us at hello@tidyhq.com

Questions about brand usage?

If you’re working on something that requires custom assets or have questions about brand usage, get in touch.