Table of contents
Key takeaways
- A content calendar mapped to Singapore's calendar ensures your club communicates at the moments that matter - registration, school holidays, National Day
- One meaningful post per week is enough for most community clubs - consistency matters more than frequency
- The four content types that work: announcements, member stories, behind-the-scenes, and recognition
- Batch content monthly - one hour of planning produces four weeks of posts
A 12-month content calendar your club will actually use.
Pre-season, in-season, finals, post-season. Tailored to your sport, cadence, and channels.
The social media coordinator for a recreational volleyball club posted eight times in January, twice in February, nothing in March, and one apologetic "we're still active!" post in April. By May, the account's reach had dropped so far that the registration announcement reached fewer people than their Chinese New Year group photo.
Inconsistency is the most common content failure in community sport. A content calendar fixes it by mapping what you post to when it matters.
The four content types
Rotate through these each week:
Announcements. Registration, schedule, AGM, holiday breaks. Member stories. A player's milestone, a new member's experience, a volunteer's contribution. Behind-the-scenes. Training setup, committee meeting, equipment maintenance. Recognition. Volunteer of the month, sponsor acknowledgement, milestone celebrations.
12-month calendar for Singapore
January. New year registration push. Chinese New Year greetings and schedule adjustments. New member welcome post.
February. Chinese New Year content (if early Feb). Total Defence Day tie-in for sport's community role. Member story feature.
March. March school holidays - holiday programme or camp promotion. Behind-the-scenes training content. First quarter recap.
April. New term registration reminder. Hari Raya Puasa greetings and schedule note. Sponsor recognition.
May. Vesak Day schedule note. Mid-year registration push if applicable. Volunteer appreciation post.
June. June school holidays - holiday camp promotion. GetActive! Singapore participation. Mid-year member milestone.
July. Second half season preview. Racial Harmony Day community content. Registration for next season teaser.
August. National Day content - "Our club in Singapore sport." Behind-the-scenes preparation. Second half competition highlights.
September. September school holidays - programming or break. Hari Raya Haji greetings. Coach spotlight.
October. Deepavali greetings. End-of-year programme announcements. Recognition of outgoing committee members (if AGM season).
November. Year-end awards or social event promotion. Registration for next year opens. Year-in-review content.
December. Holiday schedule. Christmas and year-end greetings. Thank-you posts to volunteers, sponsors, and members. Teaser for the new year.
The one-hour-per-month method
First day of each month: look at what's happening, pick four posts (one per week), draft the captions, note the photos needed. Schedule or assign.
TidyHQ handles automated registration reminders and event notifications, freeing your social media volunteer to focus on stories and recognition.
Frequently asked questions
Which platforms should we use?
Instagram and Telegram are the most common for Singapore sports clubs. Facebook reaches an older demographic. Pick two and do them consistently.
Who should manage social media?
Someone who actually uses social media and enjoys it. Not the president - they're overloaded already. Give them the content calendar and the club's tone guide.
References
- Sport Singapore - GetActive! Singapore and national sport calendar
- People's Association - Community event calendar and grassroots activities
- ActiveSG - National sport events and participation campaigns
- Ministry of Education - School term dates and holiday calendar
- CoachSG - Sport communication and community engagement resources
A 12-month content calendar your club will actually use.
Pre-season, in-season, finals, post-season. Tailored to your sport, cadence, and channels.
Header image: Colour design for a chimney by Theo van Doesburg, via WikiArt
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