Episode 2Season 1

The business of sport

with Sean Callanan, Sports Business Expert

Sean Callanan dives into how sports organisations can think more commercially without losing their community DNA — from fan engagement to digital strategy.

Listen onYouTube

We discuss:

  1. 1How sports organisations can think commercially without losing community DNA
  2. 2Fan engagement strategies that work at every level
  3. 3Digital strategy for organisations with limited budgets
  4. 4The gap between elite sport business and grassroots — and how to bridge it

Where to find Sean Callanan:

sports businessdigital strategycommunity

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