HEMA practitioner in full protective gear with sword
HEMA Alliance logo

Case Study · United States (national)

hemaalliance.com

10,000 members. 40 clubs. The national body for sword fighting in America.

How the HEMA Alliance — a 501(c)(3) non-profit coordinating Historical European Martial Arts across the United States — has used TidyHQ to manage national memberships, affiliate clubs, and insurance since 2015.

10,000+
Members across the US
40+
Affiliated clubs
2015
Year joined TidyHQ
501(c)(3)
Non-profit status

The organisation

The HEMA Alliance is a 501(c)(3) non-profit that serves as the national body for Historical European Martial Arts in the United States. HEMA practitioners study original fight manuscripts from the 14th to 17th centuries and reconstruct the martial arts they describe — longsword, rapier, military sabre, sword and buckler, dagger, and more.

The Alliance coordinates over 40 affiliated clubs with more than 10,000 members across the country. It provides the infrastructure that a growing martial art needs: liability insurance for practitioners and events, instructor certification, event funding, a club finder directory, and published research through the Wiktenauer manuscript library.

Three democratic bodies govern the organisation: a Board of Directors overseeing the mission, a Governing Council elected by the membership to manage operations, and a Curriculum Council responsible for research and training standards. The entire leadership is volunteer. The Alliance's core commitment is its Freedom of Study policy — guaranteeing that members can train with any instructor and attend any event without restriction.

HEMA instructor training with longsword techniques
HEMA practitioners sparring in full protective gear
HEMA Alliance club finder map showing clubs across the US and Europe

“The Alliance has mostly used duct tape and syrogum to manage our members in the past, and everyone felt the pain.”

Jason Barrons — HEMA Alliance, announcing the move to TidyHQ in 2015

The challenge

Before TidyHQ, the HEMA Alliance managed its membership with what they candidly described as duct tape. Memberships expired without anyone tracking them. Payment processing was difficult. Clubs couldn't easily purchase bulk memberships for their members. For a national body providing insurance coverage — where knowing who is and isn't a current member is a legal requirement — this was unsustainable.

The federated structure made it harder. The Alliance doesn't just manage individual members — it manages a network of 40+ affiliate clubs, each with their own members who need individual HEMAA memberships for insurance coverage. Every affiliate club needs to verify which of their members hold current Alliance memberships. Every event organiser needs to check membership status at the door. Every insurance claim depends on accurate records.

And the leadership is entirely volunteer. The Governing Council members who manage operations are elected by the membership and rotate on two-year terms. The system needed to be simple enough that incoming council members could administer it without training, and reliable enough that 10,000 membership records didn't depend on one volunteer's spreadsheet.

How TidyHQ helps

The HEMA Alliance adopted TidyHQ in October 2015 — replacing the ad-hoc systems they'd been using since the organisation's early days. The move solved the three problems that mattered most: members now get automatic status notifications, renewals process through a self-serve flow, and clubs can verify membership status without emailing the council.

Two membership tiers — $60/year for individuals and a discounted $30/year rate for members of affiliate clubs — process through the platform. Every membership includes martial arts liability insurance, which makes accurate status tracking not just convenient but legally necessary. If someone is injured at a HEMA event, the first question is whether they held a current membership at the time.

The Alliance also requires affiliate clubs to use TidyHQ for tracking their members' HEMAA status — creating a federated system where the national body and local clubs both interact with the same platform. A club administrator can see at a glance which of their members hold current Alliance memberships and which have lapsed.

For a volunteer-run organisation that has scaled from a handful of clubs to a national body with 10,000+ members, the platform needed to grow with them. It did — from the days when TidyHQ was still free, through a decade of growth that saw HEMA evolve from a niche interest to a recognised martial art with tournaments, ranked competitions, and clubs in every major US city.

What the Alliance provides

Membership management through TidyHQ is the backbone — but the Alliance's impact extends across the entire HEMA ecosystem.

National membership

$60/year for individuals, as low as $30/year for members of affiliate clubs. Includes martial arts liability insurance, vendor discounts, event discounts, and voting rights on the Governing Council.

Insurance coverage

Martial arts liability insurance included with every membership. Required for all affiliate club members. Additional insured status available for venues and events.

Instructor certification

A standardised certification programme for HEMA instructors. Three governing bodies oversee curriculum, research, and training standards across the community.

Event funding

Tiered financial support from $250 to $3,000 for HEMA events nationwide. Five tiers based on participant count, event history, and community impact.

Club finder

A searchable directory of HEMA clubs across the US and worldwide. Prospective practitioners find their nearest club through the Alliance.

Research and curriculum

The Wiktenauer project — a free library of historical fight manuscripts. Plus published curricula, audio resources, and a "How to HEMA" guide for beginners.

Funding HEMA events nationwide

The Alliance provides tiered financial support to events that grow the HEMA community — funded by membership dues managed through TidyHQ.

S
Tier SUp to $3,000

200+ participants, national media coverage

1
Tier 1Up to $2,000

80+ participants, 3+ year history

2
Tier 2Up to $1,000

50+ participants, 2+ year history

3
Tier 3Up to $500

20+ participants, 1 prior event

4
Tier 4Up to $250

20+ participants, documented needs

A growing ecosystem

The HEMA Alliance isn't just a membership organisation — it's the infrastructure layer for an entire martial art. When someone walks into a HEMA club for the first time, they find it through the Alliance's club finder. When they sign up, their club requires a HEMAA membership for insurance. When they attend their first tournament, the Alliance may have helped fund it. When their instructor earned certification, the Alliance administered the programme.

Several affiliate clubs — including St. Paul Freifechter in Minnesota — also use TidyHQ for their local operations. Members interact with TidyHQ when they sign up at their local club and again when they register with the national body. The same platform at both levels of a federated community.

HEMA has grown from a niche historical interest into a recognised martial art with thousands of practitioners, international tournaments, and clubs in every major US city. The Alliance has grown with it — and TidyHQ has been the membership backbone for over a decade of that growth.

A decade on TidyHQ

10,000+ individual memberships managed with automated renewals and status tracking

40+ affiliate clubs connected, each verifying their members' Alliance status through the platform

Martial arts liability insurance tied to membership status — accurate records are a legal requirement

Two-tier pricing ($60 individual, $30 affiliate) processing through a single self-serve flow

Volunteer leadership rotates on two-year terms — the platform survives every council transition

Event funding decisions backed by membership revenue data tracked through TidyHQ

From duct tape to infrastructure: a decade of growth from a handful of clubs to a national body

TidyHQ features used

Your federation needs infrastructure that scales.

Whether you coordinate 10 clubs or 100, TidyHQ gives national bodies the membership management, insurance tracking, and governance tools to grow without the admin overhead.