VICSES volunteers coordinating emergency response

Case Study

A voice for every volunteer.

How the VICSES Volunteer Leadership Group built a credible, transparent advocacy body for thousands of emergency service volunteers across Victoria — from incorporation to statewide elections.

~5,000
VICSES volunteers represented
7
Interim board members
2
Membership tiers
2024
Year incorporated

The organisation

The Victoria State Emergency Service has nearly 5,000 volunteers who respond to floods, storms, road crashes, and other emergencies across the state. These are people who leave their homes at 2am when a storm hits — unpaid, often under-resourced, always relied upon.

The Volunteer Leadership Group was established by volunteers, for volunteers. It exists to advocate, support, and strengthen the position of VICSES volunteers so they can continue serving their communities with professionalism and pride. It is independent from VICSES and government, but works constructively with both.

The VLG is a registered charity with the Australian Charities and Not-for-profits Commission, governed by an interim board of seven experienced VICSES unit controllers and volunteers drawn from across the state.

VICSES Volunteer Leadership Group — empowering VICSES volunteers
VICSES volunteers coordinating during an emergency operation
VICSES volunteer uniforms and equipment in unit lockers

The challenge

For years, VICSES volunteers lacked a credible, transparent body to represent their interests. The previous association had not held an AGM since a failed attempt in 2023, was likely in breach of the Associations Incorporation Reform Act, and had refused newly formed regional councils a seat on its board. Confidence among volunteers had eroded.

When that association applied to the Supreme Court to wind up and transfer Victorian volunteer funds to a national body — with board members who also sat on the receiving organisation's board — volunteers had seen enough.

A group of unit controllers decided to build something new. But a volunteer advocacy body that wants to be taken seriously by government ministers, VICSES leadership, and the media can't look like it was assembled over a weekend. It needs proper governance, transparent policies, democratic accountability, and a public presence that signals credibility from day one.

They needed infrastructure that could manage memberships across 150+ units, publish governance documents, communicate with members statewide, and support democratic elections — all run by volunteers who already have full-time jobs and emergency callouts.

We are building the foundation for a truly democratic model, which will include elected representatives from each Unit Area Group supported by delegates from individual units.

Mike BagnallPresident, VICSES Volunteer Leadership Group

How TidyHQ helped

The VLG chose TidyHQ as their operational platform from the day they incorporated. Not as a trial, not as one of several tools — as the single system that would run the organisation.

Their entire public presence — the website visitors see at vicsesvlg.tidyhq.com — runs on TidyHQ. Board member profiles, governance documents, news updates, FAQs, and membership sign-up are all managed through one platform. No separate web developer, no second CMS, no WordPress site to maintain on the side.

Membership was set up with two tiers: free membership for any current VICSES volunteer (with voting rights, access to member updates, and resources) and a $75/year unit supporter tier for SES units that want to financially support the VLG's mission. Both tiers are managed through TidyHQ with automated sign-up and renewal.

For advocacy campaigns, TidyHQ's communications tools meant the VLG could reach every member directly — election announcements, campaign updates, and statewide meeting invitations all go out through the platform rather than relying on Facebook groups or informal networks.

What the VLG runs on TidyHQ

Two-tier membership

Free membership for VICSES volunteers with voting rights. $75/year unit supporter tier for SES units wanting to back the VLG financially. Both managed through a single platform.

Public website

The VLG's entire public presence — governance documents, board profiles, news, FAQs, and membership sign-up — runs on TidyHQ. No separate CMS or web developer needed.

Governance infrastructure

Constitution, policies, ACNC registration, and incorporation certificates published and accessible to all members. Transparent by default.

Member communications

Campaign updates, election announcements, and advocacy news reach every member directly. No more relying on Facebook groups or word-of-mouth across 150+ units.

From incorporation to elections

1

Incorporation

The VLG incorporated as an association under Victorian law, drafted a constitution in accordance with Consumer Affairs Victoria rules, and sought legal advice on best-practice governance.

2

Board formation

An interim board of seven experienced VICSES unit controllers and volunteers was elected to establish policy, procedures, and a democratic framework.

3

Platform launch

TidyHQ was deployed as the VLG's operational backbone — public website, two-tier membership, governance documents, and member communications all live from day one.

4

ACNC registration

The VLG registered as a charity with the Australian Charities and Not-for-profits Commission, formalising its legal status and accountability obligations.

5

Advocacy campaigns

The FundVICSES campaign launched — 2,500 letters to MPs, a Bolte Bridge convoy of SES vehicles, and direct engagement with the Treasurer's office on emergency services funding reform.

6

Democratic elections

Statewide meetings, AGM/SGM, and full board elections running through May 2026 — with elected representatives from every Unit Advisory Group area across Victoria.

The strength of our service is in our volunteers. Our voice is our actions. Our collective actions are powerful and heard across the state.

VICSES Volunteer Leadership GroupFundVICSES campaign statement

The results

Within months of incorporating, the VLG had a fully operational organisation — registered charity status, a public website, two membership tiers, published governance documents, and a growing member base across Victoria. All run by volunteers, all managed through TidyHQ.

The FundVICSES campaign demonstrated what a credible advocacy body can achieve. Over 2,500 letters were sent to Members of Parliament from volunteers and units. A convoy of SES vehicles drove across Melbourne's Bolte Bridge to raise public awareness. The VLG engaged directly with the Treasurer's office, government ministers, and crossbench members on funding reform for emergency services.

The VLG was invited to present at VICSES State Controllers' Seminars in both eastern and western Victoria — a significant milestone in recognition of volunteer-led advocacy within the service.

In 2026, the VLG is running its first full democratic elections. Statewide meetings, an AGM/SGM, and nominations for elected representatives from every Unit Advisory Group area are underway — the democratic framework the VLG was created to build.

2,500+

Letters to MPs from the FundVICSES campaign

1

Platform for website, memberships, governance, and communications

150+

VICSES units across Victoria represented

FundVICSES — in their own words

VICSES volunteers speak about their funding concerns and why sustainable support matters for communities across Victoria.

TidyHQ features used

MembershipsWeb PagesCommunicationsEventsContacts

Your members deserve a real voice.

Whether you represent 50 volunteers or 5,000, TidyHQ gives advocacy bodies the infrastructure to be taken seriously — memberships, governance, communications, and a public presence, all from one platform.