Club Fundraising Ideas That Actually Work
Not every fundraiser is worth the volunteer hours. Here's an honest look at which fundraising ideas actually make money for clubs - with real numbers, legal requirements, and a planning framework that doesn't burn out your volunteers.
Table of contents
- What you will learn
- The fundraising reality check
- The revenue-per-volunteer-hour metric
- High-return events
- Regular revenue streams
- Digital fundraising
- The Bunnings BBQ and other low-effort options
- Raffles and gaming
- Sponsorship as fundraising
- Grants as fundraising
- Non-financial fundraising
- Legal and compliance requirements
- Planning your fundraising calendar
- Tracking and reporting fundraising results
- Putting it together
What you will learn
- The revenue-per-volunteer-hour metric changes everything - a trivia night can return $50-80/hour while a sausage sizzle returns $6-10/hour
- Regular revenue streams like canteen operations and social nights outperform one-off events because they don't require reinventing the wheel each time
- Every state has different fundraising licence and raffle permit requirements - getting this wrong can mean fines or having to return donations
- The best fundraising calendar has one major event per term plus two or three steady revenue streams running year-round
- Digital fundraising works best when it has a specific, visible goal - 'help us buy a new scoreboard' raises more than 'support the club'
- Sponsorship and grants aren't fundraisers - they're revenue streams that deserve their own strategy
- Non-financial fundraising like working bees and donated services can save thousands without anyone writing a cheque
Every club has done a sausage sizzle. And every club treasurer knows that a sausage sizzle barely covers the cost of the sausages once you account for the volunteer hours. Here are the fundraisers that actually move the needle.
That's not a dig at the sausage sizzle. It has its place - we'll get to that. But too many clubs treat fundraising as a thing you do when the bank account gets low, rather than a thing you plan properly once a year and then execute. The result is a committee that's permanently tired, a handful of volunteers who do everything, and a net return that barely justifies the effort.
This guide is about being honest. Honest about what makes money and what doesn't. Honest about the volunteer hours each event actually costs. Honest about the legal requirements that most clubs don't find out about until it's too late. And honest about the fact that some of the best "fundraising" your club can do doesn't involve raising funds at all.
If you're also thinking about the bigger financial picture - budgets, bank accounts, GST - the club treasurer's handbook covers all of that. If you're specifically chasing sponsorship or grants, we've got dedicated guides for those: sponsorship and grant writing. This guide sits alongside those, focused specifically on the fundraising events and activities that clubs run themselves.
The fundraising reality check
Here's what nobody says out loud at committee meetings: most club fundraisers lose money if you account for volunteer time.
Not literally - they usually bring in some cash. A sausage sizzle might gross $800. A cake stall might do $400. A car wash might scrape together $250. On paper, that's income. In reality, twelve volunteers just spent their Saturday standing in the sun for eight hours. If those volunteer hours were valued at even $20/hour (well below minimum wage), that sausage sizzle "cost" $1,920 in donated labour to generate $800 in revenue. It's a net loss.
Now, volunteer time isn't paid time, and nobody's suggesting it should be. But time is finite. Your club has a fixed number of people willing to give up their weekends. Every time you spend that time on a low-return activity, you're choosing not to spend it on a high-return one. That's the real cost.
The clubs that raise serious money - $20,000, $30,000, $50,000 a year beyond membership fees - don't do it by running more events. They do it by running fewer, better events and combining them with steady revenue streams that don't require reinventing the wheel every month.
Before you plan your next fundraiser, ask the committee three questions:
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How much do we actually need to raise this year? Not "as much as possible." A specific number, tied to a specific need. Equipment replacement: $4,000. Facility upgrade: $12,000. Season shortfall: $6,000. People donate more when they know what the money is for.
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How many volunteer hours can we realistically call on? Be honest. If you've got six reliable people and another ten who'll help if asked nicely, you've got maybe 200 hours of volunteer time per quarter. That's your budget.
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What did we actually net from last year's fundraisers? Not gross - net. After expenses, after the supplies run, after the venue hire, after the raffle prizes you bought because nobody donated enough. If you don't have these numbers, start tracking them. You can't improve what you don't measure.
The revenue-per-volunteer-hour metric
This is the single most useful number for any fundraising committee, and almost nobody tracks it.
The calculation is simple: take the net revenue from a fundraising activity (gross income minus all expenses) and divide it by the total number of volunteer hours it consumed. Include the planning hours, the shopping run, the setup, the event itself, the pack-down, and the banking.
Here's what typical numbers look like for common club fundraisers:
| Fundraiser | Typical net revenue | Volunteer hours | Revenue per volunteer hour |
|---|---|---|---|
| Sausage sizzle (Bunnings) | $600-900 | 80-120 | $6-10 |
| Cake stall | $300-500 | 30-50 | $8-12 |
| Car wash | $200-400 | 40-60 | $4-8 |
| Trivia night | $2,500-5,000 | 50-80 | $50-80 |
| Comedy night | $3,000-6,000 | 60-100 | $45-70 |
| Gala dinner/auction | $8,000-20,000 | 150-300 | $50-70 |
| Raffle (major, $10+ tickets) | $2,000-8,000 | 20-40 | $80-200 |
| Online auction | $1,500-4,000 | 15-30 | $80-150 |
| Pub night (with venue deal) | $500-1,500 | 10-20 | $50-80 |
| Merchandise sales | $1,000-3,000/season | 10-20 | $60-200 |
The numbers vary hugely depending on your club size, your community, and how well you execute. But the pattern is consistent: events with a high per-head spend (trivia nights, comedy nights, dinners) dramatically outperform events with a low per-head spend (sausage sizzles, cake stalls, car washes).
This doesn't mean you should only run high-return events. A Bunnings sausage sizzle builds community visibility. A cake stall at the school fair puts your club's name in front of parents. Those things have value beyond the dollars. But when the committee sits down to plan the fundraising calendar, the revenue-per-volunteer-hour number should be on the table. It forces you to be deliberate about how you spend your most scarce resource: people's time.
High-return events
These are the events that can genuinely move the financial needle. They require more upfront planning than a sausage sizzle, but they return five to ten times more per volunteer hour.
Trivia nights
The trivia night is the workhorse of Australian club fundraising, and for good reason. It's cheap to run, it scales well, and people actually enjoy it - which means they'll come back next year and bring friends.
The economics: A venue that fits 100-150 people (your clubhouse, a local pub function room, or a community hall). Entry fee of $15-25 per person, paid in advance. Tables of 8-10. You're looking at $1,500-$3,750 in entry fees alone before you sell a single drink.
Then add the money multipliers: a bar tab (even if you're buying from a bottleshop and selling at a markup, the margins are solid), a raffle during the interval, a silent auction table, and a "heads and tails" game ($5 to play, winner takes a prize, club keeps the cash - this alone can raise $300-500 in ten minutes).
Total gross for a 120-person trivia night: $4,000-$7,000. Expenses are typically $500-$1,000 (venue hire if any, trivia host - you can hire one for $200-$400 or do it yourself, printing, prizes). Net: $3,000-$6,000 from a single evening.
What makes it work:
- Sell tables, not individual tickets. "Get a table of 8 together" is a much easier sell than "buy a ticket and sit with strangers"
- Theme it. "80s trivia night" or "sports trivia night" gives people a reason to dress up and gets shared on social media
- Have a proper MC. The difference between a good trivia host and a bad one is the difference between people staying until 10pm and people leaving at 8:30
- Run it on a Friday or Saturday night, never midweek
- Sell tickets online in advance. You need to know numbers for catering and setup. Chasing RSVPs via text message the week before is a misery
What kills it:
- Running it too often. Once or twice a year is perfect. Monthly trivia becomes a chore
- Prizes that cost more than they should. Donated prizes from sponsors are the whole game. If you're buying prizes at retail, your margins evaporate
- No bar. A trivia night without drinks is a quiz, and people won't pay $20 for a quiz
Gala dinners and presentation nights
The gala dinner is the big-ticket item. It's more work than a trivia night, but it can raise serious money - $8,000-$20,000 in a single evening for a well-connected club.
The economics: Ticket price of $80-$150 per person (this includes a meal, so your food cost is $30-$60 per head). A room of 150 people at $100/ticket is $15,000 gross. Add a live auction (this is where the real money lives - three or four quality items can raise $3,000-$8,000), a raffle, and bar revenue. Total gross can hit $20,000-$30,000 for a larger club.
The key is the auction. People will pay stupid money for experience items - a signed jersey, a corporate box at the footy, a weekend away, a round of golf with someone famous locally. These items cost you nothing if they're donated by sponsors or members with connections. The bidding atmosphere of a live auction, with a good auctioneer and a few drinks, does things to people's wallets that no online form ever will.
What makes it work:
- Combine it with your end-of-season presentation night. You're already gathering everyone in one place - add the fundraising layer
- Get a proper auctioneer. Some clubs have a member who's an auctioneer by trade. If not, hire one for $300-$500. They'll pay for themselves ten times over
- Secure your auction items months in advance. The committee member who starts calling around for auction donations two weeks out will get nothing good
- Sell a "premium table" option for sponsors at $1,500-$2,500 for a table of 10. They get signage, a mention in the MC's remarks, and a prominent spot
What kills it:
- The venue being too expensive. If the venue hire alone is $3,000, your margins are under pressure before you start
- Bad food. People are paying $100-$150 a head. If they get conference chicken and a bread roll, they won't come back
- Running too long. Three hours is the maximum. Nobody wants to sit through 47 presentation awards before the auction starts
Comedy nights
An underrated format that sits between trivia and gala in terms of effort and return. Book a comedian (or two) through an agency, charge $30-$50 per head, and run a bar.
The economics: A comedian for a 45-minute set costs $500-$2,000 depending on their profile. A local comic just starting out might do it for $200 or a case of beer. Your entry fees for 100 people at $40/head: $4,000. Bar revenue: $1,000-$2,000. Raffle: $500-$1,000. Total net after paying the comic and venue: $3,000-$6,000.
The advantage over trivia is that it requires less running on the night - the comedian does the work. The disadvantage is that if the comedian isn't funny, you've got a room full of people who paid $40 to not laugh. Book someone you've seen perform, or go through a reputable comedy agency that specialises in corporate and community events.
Themed social events
Casino nights, murder mystery dinners, race nights (with simulcast horse racing or dog racing on a big screen), karaoke competitions, battle of the bands. These all follow the same model: charge an entry fee, run a bar, add a raffle or auction, and create an atmosphere where people feel like they're having a night out, not attending a fundraiser.
The best themed events generate $2,000-$5,000 and double as member engagement activities. The members who come to a casino night and have a great time are the members who renew next year. Fundraising and retention in the same evening.
Regular revenue streams
One-off events get all the committee's attention, but the clubs with the healthiest finances are the ones that have steady revenue flowing in week to week without anyone having to organise an "event."
Canteen and bar operations
If your club has a venue with a canteen or bar, this is potentially your single biggest fundraising asset - and it's not really "fundraising" at all. It's a business.
A well-run canteen at a suburban sports club with regular game days can turn over $15,000-$25,000 a season. The bar, if licensed, can do the same or more. The margins on drinks (particularly beer) are considerably better than on food, which is why clubs with liquor licences tend to be more financially stable than those without.
The key numbers to track:
- Cost of goods sold (COGS): Your canteen should be running at 30-40% COGS. If you're spending more than 40 cents to make every dollar of canteen revenue, your pricing is too low or your wastage is too high
- Revenue per game day: Track this over the season. You'll spot trends - derby days are worth more, rainy days kill takings, school holiday rounds drop because families are away
- Volunteer hours per session: If you need six volunteers for a four-hour canteen shift, that's 24 hours of donated time. What did the canteen actually net that day?
The most common canteen mistakes: pricing too low (that $3 sausage in bread should probably be $4 or $5), buying too much perishable stock (waste is a silent killer), and not rostering properly (which means the same three people do canteen every week and eventually burn out).
Social nights and regular gatherings
A Friday-night social at the clubhouse - nothing fancy, just the bar open, maybe a meat tray raffle, maybe a guest speaker once a month - costs almost nothing to run and can generate $200-$500 per session in bar revenue. Over a 30-week season, that's $6,000-$15,000.
The meat tray raffle alone is worth talking about. You buy $40 worth of meat trays from the butcher, sell $2 raffle tickets, and clear $150-$300 in twenty minutes. It's the highest revenue-per-minute activity a club can run, and it's so embedded in Australian sporting culture that nobody even thinks of it as fundraising.
Merchandise
Club merchandise used to mean ordering 200 polos from a supplier and hoping people bought them. The economics were terrible - you'd tie up $4,000-$6,000 in stock and end up with 40 unsold XXLs gathering dust in the equipment shed.
Print-on-demand has changed this. Services that print and ship individual items (hoodies, caps, drink bottles, phone cases) as they're ordered mean you carry zero inventory risk. Your margin per item is lower - maybe $8-$15 per shirt instead of $20 - but you never get stuck with unsold stock, and you can offer a much wider range.
The clubs making real money from merchandise are the ones that treat it like a mini-brand. A good club logo on a quality hoodie that people actually want to wear. Not a cheap polo with eight sponsor logos that only gets worn to the ground on Saturdays.
If you can sell 100 items over a season at an average margin of $12, that's $1,200 for essentially zero volunteer hours beyond the initial setup. Not huge money, but the effort-to-return ratio is excellent.
100 Club and regular draw
A "100 Club" (sometimes called a 200 Club or numbers club) is a simple recurring fundraiser. Members pay a fixed monthly amount - $10, $20 - and each month one or two numbers are drawn. Winners get a cash prize (usually 30-50% of the monthly pool), and the club keeps the rest.
A 100 Club with 80 members paying $10/month generates $800/month. Pay out $300 in prizes, and the club nets $500/month - $6,000 a year - with almost zero effort beyond collecting payments and drawing a number.
The legal requirements vary by state (it's technically a lottery - see the raffles and gaming section below), but many clubs run these successfully. The key is making payment automatic - a standing order or direct debit. If you're chasing people for $10 each month, the volunteer time kills the return.
Digital fundraising
The pandemic pushed a lot of clubs into digital fundraising for the first time, and some of the tools that emerged are genuinely useful - with caveats.
Crowdfunding campaigns
GoFundMe, GoRaise, Chuffed, and similar platforms let you set up a fundraising page and share it with your network. They work. But they work best under very specific conditions:
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A specific, tangible goal. "Help us buy a defibrillator for the clubhouse" raises money. "Support our club" doesn't. People want to fund a thing, not a concept.
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A realistic target. $2,000-$10,000 is the sweet spot for community sports club crowdfunding. Above $10,000, you need a very large and very engaged network. Setting a target of $50,000 and raising $3,000 looks like failure even though $3,000 is real money.
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Active promotion. A crowdfunding page that gets posted to the club Facebook group once and then forgotten will raise a few hundred dollars at most. The campaigns that work are the ones where committee members share personally, where updates get posted showing progress, and where the first 20% of the target gets hit fast (this creates momentum - people like donating to something that's already succeeding).
The platform fees are worth knowing: GoFundMe takes 0% platform fee but payment processing is 1.8% + $0.30 per transaction. Chuffed (Australian-founded) also takes 0% platform fee with similar processing costs. GoRaise takes 5%. Always check the current fee structure before launching.
Realistic expectations: A club with 200 members and a reasonable social media following can expect to raise $2,000-$5,000 from a well-run crowdfunding campaign for a specific project. That's not life-changing, but it's real money for equipment, facility upgrades, or a junior program.
Online auctions
An online auction lets you collect donated items and have people bid on them over several days, usually via a dedicated platform (like Galabid, or even a simple Facebook post with "comment your bid").
The advantage over a live auction is reach - people who can't attend your gala dinner can still bid. The disadvantage is the absence of the live atmosphere that drives competitive bidding. A signed jersey that might go for $800 in a room full of people who've had three beers might sell for $400 online.
Online auctions work best as a complement to an event, not a replacement. Run the live auction at your dinner and put the remaining items online for the following week.
Digital raffle platforms
Platforms like Raffall and RallyUp let you sell raffle tickets online, which removes the biggest bottleneck in raffle fundraising: the physical selling of tickets. Instead of asking volunteers to stand outside Woolworths for a weekend, you share a link and people buy tickets from their couch.
This is particularly effective for clubs with a strong social media presence. A raffle for a $500 prize, with tickets at $5 each, shared across the club's Facebook, Instagram, and member email list, can sell 300-500 tickets in a week without a single volunteer hour spent selling.
The legal requirements for online raffles are the same as physical ones (see the section below), and the platforms take a percentage - typically 5-10%. Factor that into your prize calculations.
The Bunnings BBQ and other low-effort options
Let's talk about the Bunnings sausage sizzle honestly, because it occupies a strange place in Australian club culture.
The Bunnings BBQ
The numbers: a typical Bunnings sausage sizzle grosses $800-$1,200 on a good Saturday. Supplies cost $150-$250 (bread, sausages, onions, sauce, napkins, drinks). Net revenue: $600-$900. Volunteer hours: 80-120 when you count the shopping, setup at 7am, the full trading day, pack-down, and cleanup.
Revenue per volunteer hour: roughly $6-$10.
That's not great. In pure financial terms, you'd raise more money from a trivia night that takes a quarter of the volunteer hours. So why do clubs keep doing them?
Because the Bunnings sizzle isn't really about the money. It's about visibility. It's your club's name on the sign at the front of Bunnings on a Saturday. It's people in your club's colours serving snags to 400 strangers. It's the conversation that starts with "what club are you?" and ends with someone's kid joining next season. The marketing value is real, even if it's hard to quantify.
The honest assessment: Do one or two Bunnings sizzles a year for the community presence and team bonding. Don't pretend it's a serious fundraising strategy. And don't roster the same six people every time - spread the load, because standing behind a barbecue for nine hours in January is a fast track to volunteer burnout.
Cake stalls and bake sales
Similar economics to the sausage sizzle but even lower return because you're relying on members to donate the product (which means their time and ingredients aren't showing up in your cost calculation). A cake stall at a school fair or community market might gross $300-$500.
Where cake stalls work is as a supporting activity at another event. Cake stall at the football carnival? Good - it adds $300-$500 to your canteen takings. Standalone cake stall in the park as your main fundraiser? Not worth the effort.
Car washes, garage sales, and other standbys
Car wash: $200-$400 for a full day's work with 8-10 volunteers. Mostly useful as a fun activity for junior teams to do together. Not a fundraising strategy.
Garage sale / jumble sale: Wildly variable. You might make $500 from donated goods, or you might make $80 and spend the rest of the afternoon driving unsold stuff to the tip. The success depends entirely on the quality of donations, which you can't control.
Guess-the-weight / guess-the-number: Fun sideshows at an event, might raise $50-$100 each. Not standalone activities.
These all have one thing in common: they're low effort to conceptualise but surprisingly high effort to execute, and the returns are modest. They're fine as secondary activities at a bigger event. They're not a fundraising plan.
Raffles and gaming
Raffles are one of the most effective fundraisers a club can run - if you get the legal side right. Get it wrong and you're dealing with fines, or worse, being required to return the proceeds.
Why raffles work
A major raffle - $10-$20 tickets for a prize worth $500-$2,000 - can raise $2,000-$8,000 with minimal volunteer time. The economics are simple: the prize costs you X, you sell enough tickets to cover X many times over, and the surplus is your fundraising revenue.
The key is the prize. Generic prizes ("win a hamper") don't sell tickets. Specific, desirable prizes do. A Weber BBQ. A holiday voucher. A signed jersey from a professional team. A year's free membership. A trailer (yes, clubs have raffled trailers - they sell extremely well in regional areas).
Donated prizes make the economics even better. If a local business donates a $1,000 prize and you sell 200 tickets at $10, you've raised $2,000 with zero prize cost. In return, the business gets mentioned in all your promotional materials and at the draw. That's a sponsorship arrangement by another name - and it works because everyone understands the deal.
Legal requirements by state
This is the part most clubs get wrong, and it matters. Raffles are classified as community gaming or charitable gaming, and every state regulates them differently.
New South Wales: Governed by the Charitable Fundraising Act 1991 and the Lotteries and Art Unions Act 1901. Small raffles (total prize value under $30,000 drawn on a single occasion) don't require a permit but do require an authority to fundraise. The organisation must be registered with NSW Fair Trading. Larger raffles need a specific permit from Liquor & Gaming NSW.
Victoria: The Gambling Regulation Act 2003 covers community and charitable gaming. Raffles with a total prize value under $5,000 are generally exempt from needing a permit. Between $5,000 and $20,000, you need a Community and Charitable Gaming Licence (Minor). Above $20,000, you need a Major licence from the Victorian Gambling and Casino Control Commission.
Queensland: The Charitable and Non-Profit Gaming Act 1999 applies. Category 1 games (prizes under $500) don't need approval. Category 2 (prizes $500-$20,000) require a licence from the Office of Liquor and Gaming Regulation. Art unions with larger prizes require separate approval.
South Australia: The Lottery and Gaming Act 1936 applies. Small lotteries (prizes under $2,000) conducted by non-profit bodies are generally exempt. Larger lotteries require a licence from Consumer and Business Services.
Western Australia: The Gaming and Wagering Commission regulates community gaming. Standard raffle permits are required for prizes above certain thresholds (currently $500 for a single prize). Apply through the Department of Local Government, Sport and Cultural Industries.
Tasmania: The Gaming Control Act 1993 applies. Minor gaming permits cover raffles with prizes up to $5,000. Apply through the Tasmanian Liquor and Gaming Commission.
ACT: Covered by the Gaming Machine Act 2004 and Lotteries Act 1964. Small-scale raffles are generally exempt, larger ones require a licence from Access Canberra.
Northern Territory: The Gaming Control Act 1993 applies. Community gaming permits are required through the NT Department of Industry, Tourism and Trade.
The universal rules across all states:
- The organisation conducting the raffle must be not-for-profit
- Results must be publicly available
- Prizes must be awarded as advertised
- Records must be kept and may be audited
- Proceeds must go to the organisation's purposes, not individuals
If in doubt, check. The penalties for running an unlicensed raffle can include fines up to $10,000 in some states and the requirement to refund all ticket sales. It's not worth the risk. A phone call to your state's gaming authority takes ten minutes and gives you certainty.
Making raffles work harder
A few things the experienced clubs do:
- Sell tickets online using a digital raffle platform. It removes the biggest bottleneck (physical selling) and lets you reach beyond your immediate community
- Multi-draw raffles where tickets go into every draw for a season (e.g., one draw per month). This justifies a higher ticket price and keeps engagement going
- Live draw at an event. Draw the raffle at your trivia night or presentation dinner. It gives people a reason to attend and creates atmosphere
- Display the prize. If you're raffling a Weber BBQ, put the actual BBQ in the clubhouse. People are far more likely to buy tickets when they can see and touch the prize
Sponsorship as fundraising
Sponsorship isn't really fundraising in the traditional sense - it's a commercial relationship where a business pays your club in exchange for exposure, association, and access to your community. But it belongs in this guide because for many clubs, sponsorship is the single largest revenue stream outside of membership fees.
A mid-size suburban sports club with a structured sponsorship program can generate $10,000-$50,000 per year from sponsors. That's not a typo. The difference between the club making $2,000 and the one making $50,000 isn't the size of the club - it's the professionalism of the approach.
We've written a full guide on this: Sponsorship: Finding, Winning & Keeping Sponsors. The short version:
- Create packages, not begging letters. Gold / Silver / Bronze tiers with clear deliverables - signage, social media mentions, website logo placement, event naming rights, member communications
- Price based on value, not need. "We need $5,000" is not a pitch. "Your brand in front of 800 families every Saturday for 26 weeks" is
- Retain existing sponsors. It costs five times more to find a new sponsor than to keep an existing one. Annual sponsor appreciation, regular reporting on deliverables, and a genuine relationship matter more than the prospectus
- Think beyond cash. In-kind sponsorship - a builder who donates materials for the clubhouse, an accountant who does the books for free, a printing company that prints the season guide - saves real money without requiring anyone to write a cheque
If your club doesn't have a sponsorship program, that's probably the single highest-return thing you could build this year. It's more work than running a raffle, but the revenue potential dwarfs every other activity on this list.
Grants as fundraising
Grants are free money. Not easy money - the application process can be time-consuming and competitive - but money you don't have to pay back and that doesn't require anyone to stand behind a barbecue.
Australian sports clubs have access to grants from multiple levels:
- Federal: Sport Australia grants, Stronger Communities Programme, Building Better Regions Fund
- State: Every state government runs sport and recreation grants, usually with annual or biannual rounds. These range from $1,000 for equipment to $500,000 or more for facility builds
- Local: Most local councils have community grants programs. These are often smaller ($500-$5,000) but less competitive than state and federal programs
- Sporting bodies: Many national and state sporting bodies distribute grants to affiliated clubs - for participation programs, facility upgrades, coach development, and inclusion initiatives
The amounts are significant. A successful grant application can bring in $5,000-$50,000 for a single project. That's more than most clubs raise from all their fundraising events combined in a year.
We've written a detailed guide on the grant application process: Grant Writing for Sports Clubs. We've also published state-by-state breakdowns of available grants: NSW, Victoria, Queensland, South Australia, Western Australia, Tasmania, ACT, and Northern Territory.
The key mindset shift: grants aren't a bonus. They should be a planned, recurring line item in your club's revenue strategy. The clubs that win grants consistently are the ones that have someone - even just one committee member - whose job it is to monitor grant rounds and maintain a library of reusable application material.
Non-financial fundraising
Some of the most valuable things your club can "raise" don't involve money at all.
Working bees
A working bee where 20 members spend a Saturday painting the clubhouse, mowing the grounds, fixing fences, and clearing gutters saves the club $2,000-$5,000 in contractor costs. That's the equivalent of two or three sausage sizzles, and it's done by lunchtime.
Working bees work best when they're:
- Scheduled in advance (not called in a panic when the council inspection is next week)
- Specific about what needs doing (a task list, not "turn up and we'll find stuff to do")
- Rewarded - nothing fancy, but a free barbecue and some beers at the end goes a long way
- Short - four hours, 8am to noon, done. A whole-day working bee gets half the turnout of a half-day one
Donated goods and services
Ask your membership base what they do for a living. You'll be surprised. Somewhere in your 150 members there's an electrician, a plumber, a graphic designer, a lawyer, an accountant, and someone who works at a business that could donate auction items.
Most of these people would be happy to donate a few hours of their professional time to the club if asked directly. The key word is "directly" - a general callout on Facebook gets nothing. A personal phone call to a specific person asking for a specific thing ("Hey Dave, could you take a look at the wiring in the canteen? It'd save us calling out a sparkie") almost always gets a yes.
Keep a register of member skills and professional backgrounds. It's one of the most valuable assets a committee can have.
Pro-bono professional services
Some businesses actively look for community organisations to support through pro-bono work. Accounting firms, law firms, marketing agencies, and IT companies often have formal pro-bono programs. If your club needs a constitution review, a financial audit, a new website, or a marketing plan, it's worth asking. The worst they can say is no.
For legal work specifically, Justice Connect (formerly PILCH) runs pro-bono programs specifically for not-for-profit organisations in Australia. If your club needs legal advice and can't afford it, this is the first place to look.
Facility and equipment donations
Businesses replacing office furniture, shutting down retail locations, or upgrading equipment will sometimes donate the old stuff rather than paying to dispose of it. This is how clubs end up with perfectly good trestle tables, commercial fridges, shelving units, and display boards for free.
It's worth keeping an eye on local business closures and renovations, and having a committee member who's not afraid to make a phone call: "We're a local sports club. We noticed you're renovating. If you've got any furniture or equipment you're looking to move on, we'd be happy to take it off your hands."
Legal and compliance requirements
Fundraising isn't just "sell some tickets and bank the money." There are real legal obligations, and clubs that ignore them are putting their committee members at personal risk.
Fundraising licences
Most states require organisations that solicit donations or run fundraising activities to hold some form of licence or registration. The requirements vary:
- NSW: Charitable fundraising authority required from NSW Fair Trading under the Charitable Fundraising Act 1991
- Victoria: Registration under the Fundraising Act 1998 through Consumer Affairs Victoria
- Queensland: Sanctioning under the Collections Act 1966 through the Office of Fair Trading
- South Australia: Licence under the Collections for Charitable Purposes Act 1939 through Consumer and Business Services
- Western Australia: Licence under the Charitable Collections Act 1946 through the Department of Mines, Industry Regulation and Safety
- Tasmania: Registration requirements through Consumer, Building and Occupational Services
Important nuance: If you're only fundraising from your own members (selling raffle tickets at your club's trivia night to people who are already members), some states exempt this from licensing requirements. But as soon as you're soliciting from the general public - selling tickets at a shopping centre, running an online campaign, doorknocking - you almost certainly need to be licensed.
Food handling and safety
Any fundraiser involving food - sausage sizzles, cake stalls, canteen operations, catered events - requires compliance with food safety standards. At minimum:
- At least one person at the event should hold a Food Safety Supervisor certificate (required in most states for community events)
- Temporary food stall permits may be required from your local council
- Food must be stored, prepared, and served at safe temperatures
- Allergen information should be available (this is increasingly important and will likely become mandatory nationally)
The Bunnings sausage sizzle handles this for you (Bunnings requires compliance as a condition of using their facilities), but when you're running your own food-based fundraiser, it's your responsibility.
GST on fundraising
If your club is registered for GST (compulsory above $150,000 annual turnover, optional below), GST applies to most fundraising activities. However, the ATO provides a "non-commercial activities" concession that allows GST-free treatment for certain fundraising events - provided the event is conducted for fundraising purposes, it's not a regular or ongoing activity, and the price charged doesn't exceed the GST-inclusive market value of what's provided.
In plain English: if you run an annual gala dinner and charge $100 including a meal that's worth $60, the ATO is unlikely to come after you for GST on the raffle tickets. But if you run a weekly bar night that generates significant revenue, that's a commercial activity and GST applies normally.
Get advice from your accountant or the ATO's not-for-profit helpline. The rules aren't complicated, but getting them wrong creates headaches at BAS time.
Record keeping
Regardless of state requirements, good fundraising records protect your committee. For every fundraising activity, keep:
- A record of income and expenses
- Receipts for all purchases
- A record of how proceeds were used
- Details of any prizes awarded (raffles, auctions)
- Volunteer hours (useful for grant applications that ask about volunteer contributions)
This isn't optional busywork. If your club is ever audited - by the ATO, by your state's consumer affairs body, by your sporting association - these records are what stand between an "all clear" and a very bad day for the treasurer.
Planning your fundraising calendar
The single most effective thing a fundraising committee can do is plan the whole year at the start of the year. Not every detail - just the skeleton: what events, when, who's responsible, what's the target.
Here's a template that works for most clubs operating on an Australian sporting calendar (roughly March to September for winter sports, October to March for summer):
Pre-season (6-8 weeks before round 1)
- Planning meeting: Fundraising committee meets, reviews last year's results, sets this year's target, allocates events
- Sponsorship: This should already be underway - ideally sponsors are locked in before the season starts
- Grants: Check grant round dates for the year. Most state government sport grants have fixed rounds - get them in the calendar now
- Major raffle launch: If you're running a season-long raffle, launch ticket sales at registration day
Term 1 (season start)
- Canteen and bar operations begin - these run every game day, all season
- First social event - a trivia night or pub night in the first month brings the community together early and sets the tone
- Bunnings sizzle - if you're doing one, early season is good. Volunteers are fresh and enthusiastic
Term 2 (mid-season)
- Second social event - comedy night or themed event, ideally different from the Term 1 format
- Major raffle draw - if you've been selling tickets all season, draw at the mid-season event for maximum attendance
- Grant applications - most mid-year grant rounds open around May/June. Having a club member dedicated to this saves scrambling
Term 3 (late season)
- Gala dinner / presentation night - your biggest fundraiser of the year, combined with end-of-season awards
- Working bee - end-of-season ground maintenance, clubhouse clean-up
- Second raffle or online auction - capitalise on the end-of-season energy
Off-season
- Review: Committee meets to review the year's fundraising results. What worked? What didn't? What are the revenue-per-volunteer-hour numbers?
- Thank yous: Formal thank-you letters to sponsors, donors, and key volunteers. This takes an hour and pays dividends when you ask them again next year
- Planning for next year: Start early. The clubs that plan in November execute in March. The clubs that plan in March scramble in June
The golden rules of the fundraising calendar
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Never more than one major event per school term. Your volunteers have families, jobs, and their own lives. One big event every 8-10 weeks is sustainable. One every month is a burnout factory.
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Spread the load across different people. The trivia night organiser and the gala dinner organiser should not be the same person. If they are, you've got a single point of failure and a volunteer who'll quit the committee in November.
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Alternate event types. A trivia night followed by another trivia night is diminishing returns. People want variety. Trivia, then comedy, then a themed event, then the gala dinner - each one feels fresh.
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Build in buffer. Things get cancelled. Venues become unavailable. It rains on your outdoor event. Having one "spare" event slot in the calendar that you can use or not use gives you flexibility without pressure.
Tracking and reporting fundraising results
If your club's fundraising reporting amounts to "we raised some money this year, here's a rough total at the AGM," you're missing the information you need to make next year better.
Good fundraising reporting tracks three things for every activity:
1. The financials
For each fundraising event or activity:
| Field | What to record |
|---|---|
| Gross revenue | Total income before any expenses |
| Expenses | Every cost: supplies, venue hire, prizes, permits, platform fees |
| Net revenue | Gross minus expenses - this is the real number |
| Revenue per volunteer hour | Net revenue divided by total volunteer hours |
| Comparison to target | Did it hit, exceed, or miss the planned amount? |
| Comparison to last year | Is it trending up or down? |
2. The human cost
- How many volunteers were involved?
- How many total hours?
- Were there any issues with rostering or no-shows?
- Did the same people do all the work, or was it spread around?
- Would those volunteers do it again?
This sounds soft, but it's critical. A fundraiser that nets $5,000 but leaves three key volunteers so burnt out they don't return to the committee next year has actually cost you more than it raised.
3. The strategic picture
At the end of each year, your fundraising committee should be able to answer:
- Total fundraising revenue: What did all activities combined bring in?
- Revenue mix: What percentage came from events vs. regular operations vs. raffles vs. sponsors vs. grants?
- Volunteer efficiency: What was the average revenue per volunteer hour across all activities?
- Trend: Are we raising more or less than last year? Are we doing it more or less efficiently?
- Concentration risk: Is more than 30% of our fundraising revenue coming from a single source? If so, what happens if that source disappears?
Present this at the AGM. Not just the total, but the breakdown. The committee members who understand the numbers are the ones who'll make better decisions next year. The members who see that the trivia night generated $80/volunteer-hour while the car wash generated $6/volunteer-hour will understand why the committee chose to skip the car wash this year.
Using tools to track it
A spreadsheet works fine for most clubs. Create one sheet per activity with income, expenses, and volunteer hours. A summary sheet pulls it all together. Nothing fancy - the point is consistency, not sophistication.
If your club uses TidyHQ, the finance tracking and event management features handle most of this automatically - income tied to events, expenses tracked against budgets, and reports that pull it all together without someone manually updating a spreadsheet after every sausage sizzle. But the tool matters less than the habit. Track the numbers. Review the numbers. Use the numbers to make decisions.
Putting it together
The clubs that raise real money don't have a fundraising secret. They don't have richer members or better venues or more volunteers. They have a plan, they measure what works, and they have the discipline to stop doing the things that don't.
If you take one thing from this guide, make it this: calculate the revenue-per-volunteer-hour for every fundraising activity your club ran last year. The results will probably surprise you. And those results will tell you exactly where to focus next year's effort.
Your volunteers' time is the scarcest thing your club has. Spend it where it counts.
Frequently asked questions
How much can a small sports club realistically raise from fundraising each year?
A club with 100-200 members running a disciplined fundraising program - one major event, two or three smaller events, a raffle program, and regular canteen or bar operations - can realistically raise $15,000-$30,000 per year on top of membership fees. The range is wide because it depends on your venue, your member demographics, and how many volunteers you can reliably call on. Clubs with a licensed bar or hire-able facility will be at the top of that range.
Do we need a fundraising licence to raise money for our club?
It depends on your state. In NSW, charitable fundraising authorities are required under the Charitable Fundraising Act 1991. In Victoria, the Fundraising Act 1998 applies. Queensland, South Australia, and Western Australia each have their own requirements. If you're an incorporated association raising money from the public (not just your own members), you almost certainly need some form of licence or registration. Check with your state's consumer affairs or fair trading body.
What's the most profitable fundraiser for a small club?
Trivia nights consistently deliver the best return for volunteer effort. A well-run trivia night for 100-150 people can gross $3,000-$6,000 in a single evening with only 4-6 volunteers needed. The key drivers are entry fees ($15-25 per person), bar revenue, and auction or raffle items run during the evening. The setup costs are low and the format is repeatable.
How do we avoid volunteer burnout from too much fundraising?
Two rules: never run more than one major event per school term, and never ask the same volunteers to organise consecutive events. Build a fundraising calendar at the start of the year so people can see the full picture and choose what they want to help with. The clubs that burn out their volunteers are the ones that plan fundraisers reactively - 'we need money, let's do something this month' - instead of spacing them deliberately.
Is crowdfunding worth it for a sports club?
It can be, but only for specific, visible projects - a new scoreboard, a facility upgrade, equipment for a junior program. Generic 'support our club' campaigns rarely gain traction. The platform takes 5-8% in fees. A realistic target for a club crowdfunding campaign is $2,000-$10,000. Beyond that you need a very large and engaged network. Think of it as one tool in the box, not a strategy.
References
- 1.Australian Charities and Not-for-profits Commission - Fundraising
- 2.Charitable Fundraising Act 1991 (NSW)
- 3.Fundraising Act 1998 (VIC)
- 4.ATO - Fundraising and GST for not-for-profit organisations
- 5.Our Community - Fundraising Toolkit
- 6.Wild Apricot - 96 Nonprofit Fundraising Event Ideas
- 7.Sport Australia - Club Funding and Financial Sustainability
- 8.Australian Gaming Council - Community Gaming Regulations by State
- 9.Fundraising Institute of Australia - Code of Practice
- 10.NSW Liquor & Gaming - Community Gaming
- 11.Consumer Affairs Victoria - Fundraising
- 12.Food Standards Australia New Zealand - Food Safety for Community Events
- 13.Cordery, C.J. & Baskerville, R.F. (2011). Charity Transgressions, Trust and Accountability. Voluntas, 22, 197-213.
- 14.Adams, A. & Deane, J. (2009). Exploring Formal and Informal Dimensions of Sports Volunteering in England. European Sport Management Quarterly, 9(2), 119-140.
- 15.Wicker, P., Breuer, C. & Hennigs, B. (2012). Understanding the Interactions Among Revenue Categories Using Elasticity Measures. Sport Management Review, 15(3), 318-329.
Related guides
The Club Treasurer's Complete Handbook
Everything a new or existing club treasurer needs to know - bank accounts, budgets, GST, grants, insurance, end-of-year statements, and handing over without leaving a mess.
Event Planning and Management for Clubs: The Complete Guide
Every club runs events. Most clubs wing it. This guide covers everything from the annual calendar to the post-event debrief - written by people who've cleaned up after too many presentation nights.
Sponsorship: Finding, Winning, and Keeping Sponsors
Sponsors don't give money because they love sport. They give money because it works as marketing. This guide covers everything from building your prospectus to renewing deals year after year.